Where we give back

Nothing gets wasted — including what we’ve been given.

bloom where you’re planted — then help others bloom

I grew up on a farm where there was a use for everything. That’s how I think about what this work has given me: the listening, the rooms, the reach — all of it has a use beyond us. These are the people we stand with.

Costa Rica — the MREF vision tripCosta Rica — the MREF vision tripCosta Rica — the MREF vision tripCosta Rica — the MREF vision tripCosta Rica — the MREF vision tripCosta Rica — the MREF vision tripCosta Rica — the MREF vision trip

Costa Rica, 2025 — the MREF vision trip that became a love story

The organizations

Where our hands and hearts go

These aren’t line items. They’re our values — Lift & Elevate, Joyful Connection, Faith to Create — in motion.

EQJOY website
Emotional intelligence for the next generation

EQJOY

Teaching kids and families the language of emotion — because empathy is a practice, not a trait. April writes and leads workshops with EQJOY, bringing “Empathy in Motion” to parents, teachers, and kids learning to name what they feel.

eqjoy.org →
MREF website
The research industry’s giving arm

MREF

The Marketing Research Education Foundation mobilizes our whole industry for under-resourced kids around the world. April serves and travels with MREF — including the 2025 vision trip to Costa Rica that changed how she sees everything.

mrgivesback.org →
Hogar Montiel website
A children’s home in Costa Rica

Hogar Montiel

The girls of Hogar Montiel taught the teacher — ten lessons’ worth, and counting. What began as a vision trip became an ongoing relationship: clothes, school supplies, presence, and prayer.

hogarmontiel.com →read the ten lessons →
Baal Dan Charities website
Basic needs for children in poverty

Baal Dan Charities

“If you can’t feed a hundred people, then feed just one.” Since 2005, Baal Dan has funded food, education, and emergency needs for orphaned and street children around the world — because every child deserves ground good enough to bloom in.

baaldan.org →
Hosea House Soup Kitchen website
A soup kitchen feeding neighbors

Hosea House

Meeting practical needs close to home — warm meals, open doors, and dignity for neighbors walking through their hardest seasons.

hoseaserves.org →
Center of Unity Grapevine website
Our home congregation

Center of Unity Grapevine

The community that gave April the phrase she’s lived by since childhood — bloom where you’re planted — and keeps planting alongside us.

centerofunity.org →

Know an organization we should meet?

If your work lifts kids, families, or the people who serve them — April would love to hear about it.

Tell us about them
Explore: qualitative customer research · voice of customer · executive team alignment · personal brand coaching · The Fire Starter · facilitation & speaking · essays on better decisions · about April Bell