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Why Empathy
Ignites Everything
From corporate boardrooms to personal breakthroughs, I’ve learned that empathy isn’t just a nice-to-have—it’s the most powerful spark for transformation.
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How It Began
My journey began with helping Fortune 500 brands uncover consumer motivations, but I realized these same insights could spark transformation for individuals, too. This shift led to the creation of the IGNITE framework, which guides both brands and people through the messy middle of doubt, indecision, and overwhelm—into aligned action.
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The Story Behind
Made With Empathy
For over 20 years, I helped Fortune 500 brands break through market noise, uncover human motivations, and spark billion-dollar ideas. I was known for going beyond surface-level insights to uncover what people truly needed, translating emotions into bold, strategic action.
But I realized something powerful: the same tools that drove brand innovation could create personal transformation, too.
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Fortune 500 Years -
Personal Transformation -
IGNITE Framework Creation -
Made With Empathy -
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Over the years, I noticed patterns: just like brands, people often get stuck—held back by old narratives, overwhelmed by options, or afraid of making the wrong move. The same tools I used to guide brands through ambiguity also worked for life’s crossroads.
Stuck
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This led me to create the IGNITE Framework, a six-step process that helps brands and individuals move from stuck to sparked—turning uncertainty into clarity, courage, and momentum.
Ignited
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Empathy as a superpower
Empathy fuels growth, reveals hidden opportunities, and drives action.
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Empathy is how I help people and brands find clarity in chaos, navigate transitions, and move forward with confidence.
Why Empathy Ignites Everything
My journey began with helping Fortune 500 brands uncover consumer motivations, but I realized these same insights could spark transformation for individuals, too. This shift led to the creation of the IGNITE framework, which guides both brands and people through the messy middle of doubt, indecision, and overwhelm—into aligned action.
After years of helping Fortune 500 brands uncover consumer motivations, I realized the same process that sparks product innovation could be used to spark personal transformation. I created the IGNITE framework to guide people and brands through the messy middle—those moments of doubt, indecision, and overwhelm—to move forward with bold, clear, aligned action.
Why Empathy Ignites Everything
My journey began with helping Fortune 500 brands uncover consumer motivations, but I realized these same insights could spark transformation for individuals, too. This shift led to the creation of the IGNITE framework, which guides both brands and people through the messy middle of doubt, indecision, and overwhelm—into aligned action.
After years of helping Fortune 500 brands uncover consumer motivations, I realized the same process that sparks product innovation could be used to spark personal transformation. I created the IGNITE framework to guide people and brands through the messy middle—those moments of doubt, indecision, and overwhelm—to move forward with bold, clear, aligned action.
Our Values
Guided by Empathy, Grounded in Integrity, Driven by Growth
Thoughtful, intentional decision-making.
Wise Discernment
Adapting, creating, and thriving with what's at hand.
Resilience and Resourcefulness
Clear vision empowers confident choices.
Clarity is Freedom
Turning understanding into meaningful change.
Empathy Sparks Action
Cultivating positivity and meaningful connections.
Joyful Connection
Progress through imperfect, bold steps.
Courage Over Perfection
Trusting the process for growth and innovation.
Faith to Create
Helping people and ideas reach their highest potential.
Lift and Elevate
Hover to see our values
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4. Expanding Innovation: Empowering Brand & Individuals
Life’s messy middle mirrors the challenges I’ve helped brands navigate—uncertainty, chaos, and the search for clarity. Behind every brand are humans with their own crossroads, and I’ve seen how applying the same empathy-driven tools to personal transformation sparks exponential growth. Empowering individuals alongside businesses feels like a natural next step to creating meaningful impact.
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5. From Products to People
I realized my mission was bigger: to spark innovation for both brands and lives.
Life transitions mirror the same chaos I’ve seen in the business world. I began to see how my work could help people at personal crossroads, giving them the tools to move through uncertainty with courage and momentum. That’s how my IGNITE framework was born — a process to help people and brands find clarity, act boldly, and create meaningful impact.
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2. From the Fields to Fortune 500s
From the fields to Fortune 500s, I turned my passion for problem-solving into a career guiding brands through chaos.
For over 20 years, I’ve helped uncover whitespace opportunities, hidden beliefs, and emotional drivers to elevate brands. By blending clarity with empathetic insight, I’ve helped cross-functional innovation teams transform challenges into bold ideas that thrive, even in the messiest situations.
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3. Life’s Messy Middle
When my life shifted, I discovered the power of self-empathy and inner clarity.
Facing a divorce and rethinking my own story, I realized that the same principles I used to help brands innovate could guide me through my personal crossroads. By uncovering subconscious beliefs and embracing small, intentional steps, I began to rebuild my life with purpose and clarity.
Stuck
Ignited
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6. Bridging Two Worlds
Today, I bring big ideas to life for both brands and people.
Whether I’m helping a Fortune 500 company launch their next innovation or guiding an individual to uncover their next chapter, my work is rooted in the same principles: clarity, empathy, and action. I’ve learned I don’t have to choose between helping brands grow and helping people thrive — I can do both.
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The Story Behind
Made With Empathy
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1. Innovation Is in My Roots
The farm taught me to navigate uncertainty with clarity, courage, and resourcefulness.
Growing up on a West Texas farm, I learned that every season was a test of faith and strategy. Decisions had to be made in the face of unknowns, and innovation wasn’t a luxury — it was survival. Those lessons became the foundation of my life and career.
What I Stand For
What we stand for defines how we grow. By turning emotions into action, finding freedom in clarity, and striving for elevation, we create meaningful transformation for people and brands alike.
Emotions drive decisions—let’s turn feelings into forward motion.
Empathy Sparks Action
The right next step brings liberation and momentum.
Clarity is Freedom
I help people and brands reach their highest potential.
Lift & Elevate
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Credentials
Fortune 500
20+ years of Fortune 500 brand innovation, strategy, and consumer insights.
Founder CEO
Founder of Made With Empathy, helping people and brands navigate uncertainty with clarity.
Author
Author of The Firestarter: Igniting Innovation with Empathy.
Creator
Creator of the IGNITE Framework, guiding leaders and teams from indecision to action.
Speaker
Facilitator & Speaker: Leading workshops and coaching for meaningful growth.
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Made With Empathy
Socials
Instagram
Facebook
Linked In
© 2035 by Site Name. Created on Wix Studio.
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ABOUT US
Where Vision
Meets Action
For over 20 years, I’ve been helping Fortune 500 brands cut through market noise, uncover deep human motivations, and ignite billion-dollar ideas. By going beyond surface-level insights, I’ve translated emotions into bold, strategic innovation that drives lasting impact.
What I discovered is even more profound: the same empathy-driven tools that spark product innovation can also inspire personal transformation, unlocking potential in both brands and people.
Our Values
Guided by Empathy, Grounded in Integrity, Driven by Growth
Thoughtful, intentional decision-making.
Wise Discernment
Adapting, creating, and thriving with what's at hand.
Resilience and Resourcefulness
Hover to see our values
Clear vision empowers confident choices.
Clarity is Freedom
Cultivating positivity and meaningful connections.
Joyful Connection
Progress through imperfect, bold steps.
Courage Over Perfection
Turning understanding into meaningful change.
Empathy Sparks Action
Helping people and ideas reach their highest potential.
Lift and Elevate
Trusting the process for growth and innovation.
Faith to Create