I have used my experience and education to help build brands and innovate products for Fortune 500 companies for nearly two decades. This publication has been inspired by my observations on the impact of empathy to impact personal and organizational transformation. My book discusses the importance of empathy in solving big problems while addressing the struggle to successfully innovate both personally and professionally.

“The Fire Starter: Igniting Innovation with Empathy”

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Hello, my name is April Bell, Owner and Founder of Made with Empathy

“My mission is to fuel inspiration and solutions by providing a fresh perspective on how empathy can ignite creativity and peaceful prosperity for the greater good.”


Facing challenges is easier when you explore from the heart on a deeper level first–this is where great ideas are truly generated. Our process is meant to purposefully slow down and let the heart guide innovation. This intentionality produces more sustainable results over time due to greater inspiration and a deeper connection with yourself, your team, and your audience.

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