How to Stay Sane by Returning to Curiosity

Late last week, I wrote about my first wave of anxiety when COIVD-9 shifted our spring break plans, and life as I knew it began to change. Only a few days later, it has changed in ways I wasn’t really expecting.  Yes, I think I have enough toilet paper now but I’m recognizing my new […]

Affirmations for Transformation in the Unknown

I listened last night to Mel Robbins Instagram video post of her morning routine.  And after seeing it, I recognized the value of sharing mine too.  Often, I refrain from sharing because of one of the following reasons: 1. Feeling not good enough.  I ask myself questions like, “What do I have to share that […]

I Have Enough Toilet Paper but I Forgot to Breathe

It’s 3.14.20 and all spring break travel plans are successfully cancelled. Ok, then breathe, I tell myself.  Then the fear voice inside my head speaks again: “yes I have everything – tp, water, sick meds, fresh and frozen veggies, fresh and frozen meat. Fresh and frozen fruit. Lots of shelf stable snacks and let’s see […]

Of Grace, Grit, Gratitude and the Gift of Giving

As the holiday whirlwind ensues, I find myself contemplating all that 2019 has brought, and taught me. I am coming off of a year I never thought I would have.   I never envisioned this last year’s events, and trust me, I’ve done a lot of visioning in the past. Now, I look back and […]

What To Do With an Idea Called Made With Empathy

Originally Posted December 4, 2019 on aprilbellresearch.com A few years ago, I started having the urge to grow my business. At the time, I wasn’t sure exactly what that would look like but it seemed important to me at the time.  Now I know that the growth I was looking for was within me, not […]

How Increased Empathy Gave Me a Beautiful, Fresh Start

I have spent most of my career using empathy to help connect and translate people’s emotions for the purpose building brands.  I love helping brands connect the dots based on the emotional desires of their consumer. It not only helps brands with their internal marketing, it also facilitates consumers to get more of what they […]

Hello, my name is April Bell, Owner and Founder of Made with Empathy

“My mission is to fuel inspiration and solutions by providing a fresh perspective on how empathy can ignite creativity and peaceful prosperity for the greater good.”


Facing challenges is easier when you explore from the heart on a deeper level first–this is where great ideas are truly generated. Our process is meant to purposefully slow down and let the heart guide innovation. This intentionality produces more sustainable results over time due to greater inspiration and a deeper connection with yourself, your team, and your audience.

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I have used my experience and education to help build brands and innovate products for Fortune 500 companies for nearly two decades. This publication has been inspired by my observations on the impact of empathy to impact personal and organizational transformation. My book discusses the importance of empathy in solving big problems while addressing the struggle to successfully innovate both personally and professionally.

“The Fire Starter: Igniting Innovation with Empathy”

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Creating Emotional Empathy

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