The Challenge and Reward of Learning How to Let Go

Many of us have been inspired by the Marie Kondo movement – letting go of what doesn’t bring us joy, especially when the Netflix series appeared last fall.  For years, I have appreciated the idea of “the life changing magic of tidying up”.   However, my tidying up process evidently needed an overhaul because that’s what […]

Self-Care Habits to Use this Fall

So this summer was a unique one for me. I made a commitment to myself: If I were to rate myself on a scale of 1 to 10 on how well I achieved this goal I would have initially given myself a 4. But I would give myself a 4 and feel happy about it. […]

Going Through the Emotional Journey of a Writing Retreat

In July, I took a week by myself to write in Tulum, Mexico.  That’s right – write.  I have been wanting to write an online course to teach small businesses how to use empathy to build a brand for about 2 years.  I have THOUGHT about doing it for over 2 years, y’all! That’s a […]

Design Thinking and Montessori in Research

Two weeks ago, I was honored to speak at the 2018 MSMR conference in Arlington.   It wasn’t until a few years ago that I even realized one of the best Master of Science in Marketing Research programs was here in the Dallas-Fort Worth area at University of Texas at Arlington.   I enjoy this conference, […]

Learnings from a Mommy Daughter Vacation to Mexico

Originally Posted April 19, 2018 on aprilbellresearch.com I’m sure many might ask why I would chose to take a “girls trip” to Mexico with just me and my 7 year old daughter in the middle of spring. At least I asked myself that as the day of departure grew closer. When I first saw fares for […]

Essential Oils for Everything

riginally Posted March 15, 2018 on aprilbellresearch.com I have become a little obsessed with essential oils starting a few years ago, increasingly so in the last few months.  I’ll be honest, the whole essential oil thing was all a little overwhelming and confusing at first.  Some oils could be used topically, some should be diffused, […]

Hello, my name is April Bell, Owner and Founder of Made with Empathy

“My mission is to fuel inspiration and solutions by providing a fresh perspective on how empathy can ignite creativity and peaceful prosperity for the greater good.”


Facing challenges is easier when you explore from the heart on a deeper level first–this is where great ideas are truly generated. Our process is meant to purposefully slow down and let the heart guide innovation. This intentionality produces more sustainable results over time due to greater inspiration and a deeper connection with yourself, your team, and your audience.

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I have used my experience and education to help build brands and innovate products for Fortune 500 companies for nearly two decades. This publication has been inspired by my observations on the impact of empathy to impact personal and organizational transformation. My book discusses the importance of empathy in solving big problems while addressing the struggle to successfully innovate both personally and professionally.

“The Fire Starter: Igniting Innovation with Empathy”

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