On the Blog

Late last week, I wrote about my first wave of anxiety when COIVD-9 shifted our spring break plans, and life as I knew it began to change. Only a few days later, it has changed in ways I wasn’t really expecting.  Yes, I think I have enough toilet paper now but I’m recognizing my new […]

I listened last night to Mel Robbins Instagram video post of her morning routine.  And after seeing it, I recognized the value of sharing mine too.  Often, I refrain from sharing because of one of the following reasons: 1. Feeling not good enough.  I ask myself questions like, “What do I have to share that […]

It’s 3.14.20 and all spring break travel plans are successfully cancelled. Ok, then breathe, I tell myself.  Then the fear voice inside my head speaks again: “yes I have everything – tp, water, sick meds, fresh and frozen veggies, fresh and frozen meat. Fresh and frozen fruit. Lots of shelf stable snacks and let’s see […]

As the holiday whirlwind ensues, I find myself contemplating all that 2019 has brought, and taught me. I am coming off of a year I never thought I would have.   I never envisioned this last year’s events, and trust me, I’ve done a lot of visioning in the past. Now, I look back and […]

Originally Posted December 4, 2019 on aprilbellresearch.com A few years ago, I started having the urge to grow my business. At the time, I wasn’t sure exactly what that would look like but it seemed important to me at the time.  Now I know that the growth I was looking for was within me, not […]

I have spent most of my career using empathy to help connect and translate people’s emotions for the purpose building brands.  I love helping brands connect the dots based on the emotional desires of their consumer. It not only helps brands with their internal marketing, it also facilitates consumers to get more of what they […]