Design Thinking and Montessori in Research

Two weeks ago, I was honored to speak at the 2018 MSMR conference in Arlington.

It wasn’t until a few years ago that I even realized one of the best Master of Science in Marketing

Research programs was here in the Dallas-Fort Worth area at University of Texas at Arlington.

I enjoy this conference, and the association. In fact, of all the Marketing Research conferences I have attended in the last few years, this may be my favorite. It’s probably because I appreciate the energy in the room. The longer I live, the more I love being around college students. Maybe I’m getting cynical and I just enjoy being around people who seem excited about life and are excited about this industry. I am reminded of why I got into marketing research in the first place.

But I digress – I spoke about Design Thinking AND about a Montessori Mindset. This is the second time I’ve spoken on this topic. The first was at the QRCA conference last January. This time I only had 30 minutes to pull together 2 very different frameworks and show how we used them in a research project…so I talked fast.

You can see the presentation here. And my original presentation here. If you’re interested in the Design Thinking workbook we developed, you can text “Research” to 66866 and receive a PDF copy.

« Learnings from a Mommy Daughter Vacation to Mexico

Going Through the Emotional Journey of a Writing Retreat »

Hello, my name is April Bell, Owner and Founder of Made with Empathy

“My mission is to fuel inspiration and solutions by providing a fresh perspective on how empathy can ignite creativity and peaceful prosperity for the greater good.”

Facing challenges is easier when you explore from the heart on a deeper level first–this is where great ideas are truly generated. Our process is meant to purposefully slow down and let the heart guide innovation. This intentionality produces more sustainable results over time due to greater inspiration and a deeper connection with yourself, your team, and your audience.

I would love to help you next!

Learn More

I have used my experience and education to help build brands and innovate products for Fortune 500 companies for nearly two decades. This publication has been inspired by my observations on the impact of empathy to impact personal and organizational transformation. My book discusses the importance of empathy in solving big problems while addressing the struggle to successfully innovate both personally and professionally.