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Services to Ignite Your Insights
Services to Ignite Your Insights
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Culinary Innovation Chef, Burger King
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"My team was thrilled with our last research project. We have a lot of new members to the team and with our big group there was concern that it may be a cluster with so many people. April did a wonderful job of keeping us in order, making sure everyone understood roles, goals, etc. It honestly couldn't have gone any better. Thank you!"
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Consumer Insights Sr. Manager, Biore
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"I love Made With Empathy! I know what to expect every time we work together - perfection!"
Senior Research Manager, KAO Brands
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"I'm always amazed at how willing April & her team are to step in to help with research projects. I was out on medical leave and knew that April & her team would more than take care of the project and my team members. I honestly would not have left it in anyone else's hands!"
Consumer Data Scientist, Oncor
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"April's team is amazing! I appreciate working with Made With Empathy because I know that my team and I will get exactly what we need."
Strategic Planning Manager, Cargill
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"What sets April and her team apart are her dual abilities to really understand the business need and goals and to flex under short timelines while consistently deliver great results."
Consumer Insights Leader, Procter & Gamble
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"I truly appreciate working with April. I know that she and her team will have us covered and lead us in a good direction."
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DRIVING BILLION-DOLLAR INNOVATION THROUGH COLLABORATION:
When a leading salty snack brand partnered with a quick-serve restaurant, they faced the challenge of creating a groundbreaking product that aligned two distinct teams and delighted their target audience. The result? A novelty taco infused with the snack brand’s iconic seasoning, which quickly became a customer favorite—selling over a billion tacos in its first year.
“April and her team seamlessly navigated complex research objectives while fostering collaboration across multiple teams, driving a solution that exceeded expectations.”
REPOSITIONING FOR BREAKTHROUGH GROWTH:
A global skincare brand sought to reposition itself for a new target audience using existing technology but needed deeper insights to move forward with confidence. Through strategic guidance and audience understanding, the brand achieved remarkable success—a 200% year-over-year market share increase, becoming the fastest-growing brand in the corporation’s skincare portfolio.
"April’s strategic expertise guided our team to a vision that propelled us toward achieving our future goals.”
TURNING SUPPLY CHAIN CHALLENGES INTO PROFITABLE SOLUTIONS:
When a global casual dining brand faced a COVID-driven supply chain disruption, they needed to source a replacement ingredient without compromising quality, taste, or margins. The solution not only maintained the dining experience but enhanced it—leading to a more profitable bottom line and happier customers.
“April’s innovative methodology empowered us to generate new ideas and present a compelling story to leadership, aligning our team for success.”
- Director, Chili'sINNOVATING FOR CONSISTENCY ACROSS GLOBAL MANUFACTURING:
A global snack and beverage organization needed to align manufacturing processes across multiple facilities to maintain product consistency based on consumer preferences. By innovating within existing parameters, they achieved a systemized, balanced approach that ensured coherence across all production sites.
“Thank you for the innovative work that drove alignment and success. It’s always a pleasure working with you!”- Sr. Manager, Frito Lay
CLIENT CASE STUDIES
Turning Ideas Into Impact - Profitably & Purposefully
Facing challenges is easier when you explore from the heart on a deeper level first–this is where great ideas are truly generated.
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Services to Ignite Your Insights
Kara Murphy, former Chief Investment Officer, Goldman Sachs, PFM
"This process opened up a host of new avenues for me. The colleagues I met during this process were incredibly thoughtful and supportive."
Jessica Serrano, former Marketing Leader, Taco Bell
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"This framework helped me clarify what I wanted and take bolds steps toward a role that aligned with my goals. It's been almost two years, and I'm so grateful for the clarity and direction it brought me."
Donna Heidkamp, former VP of Strategy in Financial Industry
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"Going through this process guided me to feel confident and clear to act on a huge career change. Through this journey, I developed lifelong friendships, overcame fears, and embraced my deepest interests."
Wayne Basinger, High School Teacher, Psychology & Philosophy, Auther and Speaker
"April's process showed me the steps to go from dreaming to doing, Beyond my professional goals, learning the value of empathy improved my marriage, my relationship with students and my life in general."
Senior Manager, Global Facial Skincare Brand
“April has the ability to strategically guide the brand team to a place that allows us to achieve our future goals.”
Director, Global Casual Dining Restaurant Brand
“April helped us create the best methodology to develop new ideas, which helped us present our story to leadership, which moved us forward in an aligned direction.”
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Fusion Twist on Tacos & Favorite Snack!
Driving Billion-Dollar Inovation Through Collaboration:
When a leading salty snack brand partnered with a quick-serve restaurant, they faced the challenge of creating a groundbreaking product that aligned two distinct teams and delighted their target audience. The result? A novelty taco infused with the snack brand’s iconic seasoning, which quickly became a customer favorite—selling over a billion tacos in its first year.
“April and her team seamlessly navigated complex research objectives while fostering collaboration across multiple teams, driving a solution that exceeded expectations.”
Sr. Marketing Manager
PepsiCo
Your Go-To Skincare Brand at Target!
Repositioning For Breakthrough Growth:
A global skincare brand sought to reposition itself for a new target audience using existing technology but needed deeper insights to move forward with confidence. Through strategic guidance and audience understanding, the brand achieved remarkable success—a 200% year-over-year market share increase, becoming the fastest-growing brand in the corporation’s skincare portfolio.
"April’s strategic expertise guided our team to a vision that propelled us toward achieving our future goals.”
Senior Insights Manager
Jergens
New Ingredient for Household-Name Restuarant!
Turning Supply Chain Challenges Into Profitable Solutions:
When a global casual dining brand faced a COVID-driven supply chain disruption, they needed to source a replacement ingredient without compromising quality, taste, or margins. The solution not only maintained the dining experience but enhanced it—leading to a more profitable bottom line and happier customers.
“April’s innovative methodology empowered us to generate new ideas and present a compelling story to leadership, aligning our team for success.”
Director
Chili's
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Global Snack Org. (think Pepsi & Company)
INNOVATING FOR CONSISTENCY ACROSS GLOBAL MANUFACTURING:
A global snack and beverage organization needed to align manufacturing processes across multiple facilities to maintain product consistency based on consumer preferences. By innovating within existing parameters, they achieved a systemized, balanced approach that ensured coherence across all production sites.
“Thank you for the innovative work that drove alignment and success. It’s always a pleasure working with you!”
Sr. Manager
Frito Lay