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Whether you’re a brand stuck in the same playbook or a leader at a life crossroads, we provide the clarity, empathy, and momentum you need to make your next move with confidence.
Clarity that sparks transformation
Whether you’re a brand stuck in the same playbook or a leader at a life crossroads, we provide the clarity, empathy, and momentum you need to make your next move with confidence.
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Navigating Uncertainty with Confidence & Purpose
Hi, I’m April Bell
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Meet April:
Your Guide to Transformation
April Bell is more than an empathy-driven innovation consultant—she’s a catalyst for meaningful change. As the founder of Made with Empathy and author of The Fire Starter: Igniting Innovation with Empathy, she’s dedicated her career to uncovering the emotional truths that drive action.
For over 20 years, April has worked with global brands to navigate complexity, spark creativity, and create sustainable growth. Known for her ability to get to the heart of what people truly need, she brings the same clarity and care to guiding individuals and teams through life’s crossroads.
Whether you're a leader or individual at a pivot point or a brand searching for deeper connection, April’s mission is simple: to help you find clarity in the fog and ignite your next chapter with purpose and courage.
Imagine
Envision your goal and see beyond the fear of “what if.”
IGNITE Framework
The IGNITE process mirrors the very cycle I experienced growing up on the farm. Every season had its own rhythm—from the wild imagining of what could be, to the gathering of information, to the moments of doubt, trial, and adjustment. Every stage had its own purpose. The same is true in life and business.
Gather
Collect the insights, resources, and knowledge you’ll need for the journey.
Navigate
Sort through the chaos, prioritize options, and make thoughtful decisions.
Innovate
Test ideas, create solutions, and refine the process as you go.
Take Action
Stop planning and start doing, one step at a time.
Elevate
Reflect, systematize, and scale for lasting momentum.
IGNITE Framework
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The IGNITE process is the result of over 20 years of experience helping businesses and individuals navigate challenges, where each stage—from imagining possibilities to testing and refining solutions—serves a clear purpose in driving meaningful progress.
1. Imagine
Envision your goal and see beyond the fear of “what if.”
CLIENT CASE STUDIES
USING EMPATHY TO CREATE MASS BRAND APPEAL & PURCHASE
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
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Whether you’re a brand stuck in the same playbook or a leader at a life crossroads, we provide the clarity, empathy, and momentum you need to make your next move with confidence.
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Trusted by:
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Trusted by:
1. Imagine
Define a vision that aligns with your values and purpose.
2. Gather
Collect heart-centered insights for inspired action
3. Navigate
Discern the right path by blending your own and others perspectives to create what truly serves.
4. Innovate
Design and refine solutions that meet real needs, engaging others authentically.
5. Take Action
Commit to small, intentional steps that build momentum.
6. Elevate
Establish systems that ensure sustained growth and long-term success.
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Every stage reflects the rhythm of life, the rhythm of business, and the rhythm of personal growth. The process repeats, and each time you get stronger, wiser, and more resilient.
The
FIRE
STARTER
“The Fire Starter: Igniting Innovation with Empathy”
This publication has been inspired by my observations on the impact of empathy to impact personal and organizational transformation. My book discusses the importance of empathy in solving big problems while addressing the struggle to successfully innovate both personally and professionally.
“The Fire Starter: Igniting Innovation with Empathy”
I have used my experience and education to help build brands and innovate products for Fortune 500 companies for nearly two decades. This publication has been inspired by my observations on the impact of empathy to impact personal and organizational transformation. My book discusses the importance of empathy in solving big problems while addressing the struggle to successfully innovate both personally and professionally.
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Culinary Innovation Chef, Burger King
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"My team was thrilled with our last research project. We have a lot of new members to the team and with our big group there was concern that it may be a cluster with so many people. April did a wonderful job of keeping us in order, making sure everyone understood roles, goals, etc. It honestly couldn't have gone any better. Thank you!"
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Consumer Insights Sr. Manager, Biore
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"I love Made With Empathy! I know what to expect every time we work together - perfection!"
Senior Research Manager, KAO Brands
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"I'm always amazed at how willing April & her team are to step in to help with research projects. I was out on medical leave and knew that April & her team would more than take care of the project and my team members. I honestly would not have left it in anyone else's hands!"
Consumer Data Scientist, Oncor
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"April's team is amazing! I appreciate working with Made With Empathy because I know that my team and I will get exactly what we need."
Strategic Planning Manager, Cargill
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"What sets April and her team apart are her dual abilities to really understand the business need and goals and to flex under short timelines while consistently deliver great results."
Consumer Insights Leader, Procter & Gamble
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"I truly appreciate working with April. I know that she and her team will have us covered and lead us in a good direction."
Client Case Studies
Turning Ideas Into Impact - Profitably & Purposefully
Facing challenges is easier when you explore from the heart on a deeper level first–this is where great ideas are truly generated.
Fusion Twist on Tacos & Favorite Snack!
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DRIVING BILLION-DOLLAR INNOVATION THROUGH COLLABORATION:
When a leading salty snack brand partnered with a quick-serve restaurant, they faced the challenge of creating a groundbreaking product that aligned two distinct teams and delighted their target audience. The result? A novelty taco infused with the snack brand’s iconic seasoning, which quickly became a customer favorite—selling over a billion tacos in its first year.
“April and her team seamlessly navigated complex research objectives while fostering collaboration across multiple teams, driving a solution that exceeded expectations.”
- Sr. Marketing Manager, PepsiCo
Your Go-To Skincare Brand at Target!
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REPOSITIONING FOR BREAKTHROUGH GROWTH:
A global skincare brand sought to reposition itself for a new target audience using existing technology but needed deeper insights to move forward with confidence. Through strategic guidance and audience understanding, the brand achieved remarkable success—a 200% year-over-year market share increase, becoming the fastest-growing brand in the corporation’s skincare portfolio.
"April’s strategic expertise guided our team to a vision that propelled us toward achieving our future goals..”
- Senior Manager, Global Facial Skincare Brand
New Ingredient for Household-Name Restuarant!
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TURNING SUPPLY CHAIN CHALLENGES INTO PROFITABLE SOLUTIONS:
When a global casual dining brand faced a COVID-driven supply chain disruption, they needed to source a replacement ingredient without compromising quality, taste, or margins. The solution not only maintained the dining experience but enhanced it—leading to a more profitable bottom line and happier customers.
“April’s innovative methodology empowered us to generate new ideas and present a compelling story to leadership, aligning our team for success.”
- Director, Chili's
Global Snack Org. (think Pepsi & Company)
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INNOVATING FOR CONSISTENCY ACROSS GLOBAL MANUFACTURING:
A global snack and beverage organization needed to align manufacturing processes across multiple facilities to maintain product consistency based on consumer preferences. By innovating within existing parameters, they achieved a systemized, balanced approach that ensured coherence across all production sites.
- “Thank you for the innovative work that drove alignment and success. It’s always a pleasure working with you!”
- Sr. Manager, Frito Lay
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